https://www.dwbfolio.com/retail daily 0.75 2024-04-05 https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517598505264-FBZVYO916A2V3UJH5SZ3/GRAIL.01.BLACKPAGE.jpg RETAIL - GRAIL (VANCOUVER) GRAIL was a dream project that I worked on with my partners Keith and Monique Keegan. I created the name, all visuals, design, branding, video and collage for this one off sneaker head shop in the Granville area of Vancouver. Keith and Monique headed up the actual shop fixturing program and general layout, materials. Monique and I shopped Vancouver for the finishing props and touches all over BC. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1712159763688-6B4IGSPG4CLBG2JHZD4V/AELT.01.jpg RETAIL - AMERICAN EAGLE - STORE REDESIGN/LIGHTHOUSE https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517946263255-AMSUHXXO2K95TUKO2II6/001.GENTLEMAN.jpg RETAIL - GENTLEMAN MAINTENANCE CO. After the successful presentation of GODDESS MAINENANCE CO. I was tasked with creating a short set of how I would develop the same concept for men. They wanted a tie-in in case they created a pass-thru retail experience. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1712248201627-3XREPGJPO8QMGV90V6ZI/7701.jpg RETAIL - AE77 SHOP CONCEPT After name exploration and development of the AE77 Premium Denim brand, my partners and I set about the creation of the shop experience. I began to weave the narrative of relaxed upscale combined with repurposed, natural elements. Familiar yet surprising combinations. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1712254032302-VJBO7QXCFWNX79BK7SO4/ALEXABLUE.3020.01.FLAT.jpg RETAIL - AMERICAN EAGLE COLLAGES '24 For the Spring ’24 marketing campaign I was asked to combine my two favorite passions: Design + fine art collage. I worked alongside my design partner Keith to create a multi-dimensional, tactile expression from the photo shoots. An art studio approach that yielded one of my favorite campaigns. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1712325438522-MKV69DWSJHYDF2HMZ4H6/S.01.jpg RETAIL - THE SOURCE - DISPENSARY IN LAS VEGAS Via the work Keith (my partner in design) and I had created for other fashion brands, we were approached to help rebrand and redesign a chain of dispensaries in Las Vegas. The company also grows their own flower and brands edibles and other products. We started over from scratch to give them an identity consistent with the natural vibe and integrity that they owned. As a part of the project, we reviewed a new property they purchased and created the dream dispensary that was in line with the arts district where they would reside. These are the boards that I created to pull it all together. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517950588845-DYEYIFSACR5CYADLFYEV/09.5GSVA.jpg RETAIL - HOLLISTER FRAGRANCES I was tasked with the packaging and naming of young mens and womens fragrance programs. Based on vintage design with a Hawaiian bent, I went through several iterations befor we landed on the final names and designs. They went on to become their largest selling fragrance program. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517950857098-B4YQM7V33S5115Q2BB58/20GSVA.jpg RETAIL - TIMBERLAND SEASONAL I developed these themes and designs, with all writing for the Timberland stores seasonal window displays. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517608697707-CZ0WK50YLQR823P8J8EZ/TB1.jpg RETAIL - TIMBERLAND BOOT CO. - SPITALFIELDS MARKET, LONDON When Timberland wanted to develop a unique custom hand-made to order boot presence in the UK, they brought me on to develop the overall look of the brand, packaging, and one-off shop in London. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517602676504-CKFUEALZOCRQV4TQW61B/00.LEADPAGE.jpg RETAIL - TOWN SHOES - CANADA Shortly after DSW bought the Canadian brand, they brought myself and my design partner Keith in to remake the flailing brand. We elevated the vibe to a more upscale, european aesthetic. New logo, new packaging, and new store concepts. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517602189712-065L3PVGHQ6YCTCK1YNY/ENTRANCE.SCAFFOLD.jpg RETAIL - NIKE / DSW POP UP SHOP Work fast, run fast! My design partners Keith and Monique Keegan and I hustled hard to pull together this fresh pop-up for Nike using industrial and live-edge wood materials. We even “hired” Keith and Monique’s art school son to shoot the photos for the translucent banners. He knocked it out of the park. Here’s the mock-ups and the final product. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1712330846199-0LK5ARR1VF1IL9683TZJ/IMG_7781.JPG RETAIL - KOBE BRYANT'S AIR JORDANS EXHIBIT Shortly after Kobe Bryant retired, Michael Jordan gifted him with two full sets of 1-30 Air Jordans. A black set and a white set. Kobe auctioned off the black set (the intention from the beginning) to raise money for his charities. A few years later that collection was cleared for display in Vegas, and Keith, Monique and myself got the call to design it. https://www.dwbfolio.com/rock daily 0.75 2024-04-07 https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517606285318-ESXT60C3DW1UGCZ9G5Q5/MURDERSHEWROTE.COVERS.jpg ROCK https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517859935691-P2KJ7JSV5VY75D0OMH2K/image-asset.jpeg ROCK - GASOLINE by BLACK OWLS https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517860585463-G4TAIZSQPH4W6HA8BPI9/000.OWLS.BUZZBIN.jpg ROCK https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1712504061431-7P13VEV4LVI8OYFDHERD/386083134_10233130350947368_7670857347382918569_n.jpg ROCK - WILCO - ROLLING STONE Full page illustration portrait of Wilco for RS. Hand collage. https://www.dwbfolio.com/spirits daily 0.75 2024-04-07 https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/10119578-d741-4132-bcd7-1c45a3aa70da/HADES.COLLAGE.jpg SPIRITS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/c43f1b7f-ec15-4098-a81e-8be1c290886a/DEADGUY.CONTEST.INSTA.DAVIDBUTLER.jpg SPIRITS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/06abb7d6-1a7c-43ae-8ed1-d4443f333205/DEADGUY.CONTEST.DAVIDBUTLER.jpg SPIRITS - Make it stand out DEAD GUY ALE ‘PAINT THE CAN DEAD’ https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/5901ad77-0003-482d-a9d9-f5ea80804c88/HADES.DEADGUY.DAVIDBUTLER.jpg SPIRITS - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517864201781-ODXDTN3VZLJ3YAMXJ48B/GBC.HORSE.BOTTLES.jpg SPIRITS https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517864821701-ULPKVPVDC0NKRIPH3QKG/MANGRIA.08.WORK.jpg SPIRITS https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517864118631-HSP6W78KMB5LRG55VMS1/SPRAYCLOVER.TEE.FRONT.jpg SPIRITS https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1518206470514-599T09WLZ6UAR37TN8KP/IMG_6062.jpg SPIRITS - GOD'S ACRE BOURBON This very small batch bourbon program was hand-applied for a one off run of exceptional bourbon. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1518206306953-5BNU1C5G3IGFE89WY450/IMG_5941.jpg SPIRITS - MATEO LTD - LIMITED RELEASES Another small batch program, only for a series of red blends (and one white). I developed the names as well as the designs. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517866068891-YBGQEOOA1DQMF7HCSAFH/PASOTREE%26OWL.LARGE.jpg SPIRITS - PASO CREEK WINE I developed this brand for Constellation that went on to become one of their best selling launches. I worked with the brilliant Riccardo Mora, who created Estancia and other well known brands. We did a few spin-off labels for limited run reds as well. https://www.dwbfolio.com/branding-1 daily 0.75 2024-04-13 https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1712155046186-LM8KMAM3G57Q3KSLXSGF/01.INTROCOPY.jpg BRANDING - NEVERLOST ADVENTURES - PORT JERVIS NY NeverLost is the brainchild of Dejay Birtch. Dejay is a national champion mountain biker and outdoors advocate of the highest measure. I created this branding, including the tagline “Outfitters of Appalachia” based on his loyalty to maintaining watershed areas and trail systems. Neverlost focuses on bikes, paddling, and hiking. I developed a family of identity with one primary logo treatment. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1712157214707-W2Z7JGICVM497UC6G8H3/000.MAINCOVER.jpg BRANDING - AE77 NEW BRAND for AMERICAN EAGLE AE embarked on an upscale premium denim brand and my partner Keith and I started from scratch with name and identity exploration. I created these identities and visuals, and we ended on AE77. We were just getting started! https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1574173328681-2WH0SGMJG7EDU8U6OEDY/00.DBBB.jpg BRANDING - DESIGNER BRANDS When DSW bought several other companies, they decided to umbrella the brands under one title. I was tasked with developing the narrative, name generation, and eventually the actual logo and identity for the multi-billion dollar merger. No pressure! It turned out brilliantly though. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1712340961737-6BUE1HV0J65MTI3E2QIW/01.EXP.XO.INTROPAGE.jpg BRANDING - EXPRESS REWARDS PROGRAM After several naming and design exercises, I came up with the simplest way I could “express” a loyalty program that felt loving and clever. Based on the success of the DSW VIP program, we went with simplicity and integrity for the Express brand. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1518798888187-0H7SE8WZ8TUNXTV4AKAD/001.VIP.jpg BRANDING - DSW VIP LOYALTY REWARDS PROGRAM Another design, branding, writing, naming exercise that DSW entrusted me with. VIP replaced their old cumbersome and not very exciting rewards program. We needed verbiage to elevate and celebrate. VIP has become one of the most successful loyalty programs in retail with this fresh face, fresh voice. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1518798719716-TVC4ADS1477N4IKYJXWY/BV.01.jpg BRANDING - DSW VOICE The marketing gurus at DSW found themselves working with copywriters who had a hard time breathing energy and excitement into their efforts. They asked me to hone down the essence of their voice, and apply it in a sort of “guidebook” of visual application. I created ad hoc ads and laid it all out for them. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1712500945000-XEZYHLCZ4484E9NSNE30/IT%27S.TIME.INVINCEIBLE.01.jpg BRANDING - CAMUTO REBRAND The Vince Camuto brand floundered after Vince’s death. Without their benevolent leader, they were without strong direction. When DSW purchased the brand, they brought in my partner in design Keith and i to give them a renewed energy. It worked. After an initial “motivational rebrand” we created these new campaigns and upgraded their photography aesthetic. Sales after the fist campaign tripled. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517953654789-VJJ0UGDJEG0QPOQ57F5F/pg.logoblack.jpg BRANDING - PARSON GRAY This was my own personal brand that I developed within the textile industry a few years ago, and grew into not only printed fabrics, but men’s luggage and bags, wallpaper, shirts, quilts and even my own book with Chronicle. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517680232613-N9UNROQ7X4UD3CB4LGY4/GRAIL.LOGO.jpg BRANDING https://www.dwbfolio.com/artwork daily 0.75 2025-01-08 https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1561051616340-3DQWVL5DJDS0E7EUVZ34/VAREKAI.POSTER.FINAL.jpg ARTWORK - Cirque du Soleil - Varekai I was discovered and commissioned by the Cossette Ad Agency in Canada to work with the Cirque team to develop the original marketing campaign that ultimately featured my fine art collage. I spent time at the Cirque working with costume designer Eiko Ishioka to capture the essence of the show’s production. As a result, I was a part of the filming of the Bravo Network series “A Fire Within” about the making of this fantastic production. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1563381139805-EW1APUD73GRTD95MM11U/PROMO.SOCMED.jpg ARTWORK https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1638889296309-9VJNA3G28RZ5RN4X2F4Z/Okanu+01+dream+God.jpg ARTWORK - OKANU (THE DREAM GOD) A reference from the Dahomey Tribe in Africa. Okanu, “Dream God.” This found object sculpture is life sized, and made of various elements including an Endongo (a musical lyre from Uganda’s Baganda people) for his head. Part of my folk modernist found object sculpture series - Anthropomorphic Allegory - 2021. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1719582847559-34MY7CN4VJLALIQRO82R/image-asset.jpeg ARTWORK - Mujer de Sueño (Woman of the Dream) representing the powerful ability to marry the conscious to the dream during the hypnagogic state (between wakefulness and sleep). 28”x39” framed - mixed media collage with gold leaf https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1720626517280-VWH6H4GR3QEIVIVLPPX5/MULTIMAGE.NEWARK.jpg ARTWORK https://www.dwbfolio.com/exhibitions daily 0.75 2024-06-28 https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1642269718080-DQXVS4IGSS61BSYBG5QY/image-asset.jpeg EXHIBITIONS - GRAVITY by DAVID BUTLER SOLO EXHIBIT at DIVISIBLE PROJECTS Dayton Ohio Jan-Feb 2022 https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1645129623620-MWOZ0TGM8V2OT3WM65X3/IMG_7605.JPG EXHIBITIONS - GRAVITY by DAVID BUTLER (solo exhibition) SOLO EXHIBIT at THE BANK curated by Amanda LoveFeb- Mar 2022 https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1656613487002-DRSM115PR2N5M5ACOVPR/C87DAE6B-EE15-4B7D-A370-D5D8557B58D4+3.JPG EXHIBITIONS - REMAINS TO BE SEEN - EXHIBITION May-June 2022 An exhibition by David Butler, Joe Sinsabaugh and John Donnelly visually exploring the subject matter of the human skull and its inherently beautiful and thought-provoking narrative on humanity. @Ghostwriter Public House in Ohio. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1662647533972-DDWQKTQEC89H8IZGZKBB/292586880_484233497035787_7865293198710748794_n.jpg EXHIBITIONS - WHERE ARE WE? Surrealism Exhibition A group exhibition focused on Surrealism featuring A Dali guest speaker and artwork. Chagrin Valley Arts Center August-Sept 2022. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1676050395166-CBLURS6HKGJLFPAGHYMG/IMG_3408.jpg EXHIBITIONS - GRAVITY at the Sean Christopher Gallery Columbus, Oh December 3rd 2022 to January 28th 2023 https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1719587425919-XA7XOWCTM5CKXQF24Q04/IMG_0959+2.JPG EXHIBITIONS - OF THE MIND'S EYE - SOLO EXHIBITION In a newly opened 10k square foot industrial factory space attached to a restaurant, condominiums, and outdoor recreational space called Newark Station in Newark Ohio. June-July 2024. https://www.dwbfolio.com/hospitality daily 0.75 2025-06-19 https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1750339920407-8OEYW4NM2HZDYE9S6ZZM/FANTUZZOS.01.jpg HOSPITALITY https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1750339931894-39P0DKV2G8QEF8SXW807/FANTUZZOS.02.jpg HOSPITALITY https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1750339953376-EUB18EYB39L98Z51K8X6/FANTUZZOS.04.jpg HOSPITALITY https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1750339935595-P50TSA3RBBTJA30PQWU2/FANTUZZOS.03.jpg HOSPITALITY https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1750339953951-E6GIG8E7QFBJY2T68DAU/FANTUZZOS.05.jpg HOSPITALITY https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1750339959493-1D0CADWPYLYUO94TFE8K/FANTUZZOS.06.jpg HOSPITALITY https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1750339960072-21BPWDX8YPECMBAEWXIG/FANTUZZOS.08+2.jpg HOSPITALITY https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1574172578202-K3QEYM7UMNNGXHKDFJXP/GW.PUB.BLACKDOOR..jpg HOSPITALITY - GHOSTWRITER PUBLIC HOUSE Ghostwriter is an upscale Americana Bistro and Bar lovingly created by my friends Dennis and Denise Blankemeyer. They brought me onboard from the very beginning to flesh out their vision for a deeply intimate restaurant concept based on a somewhat Melvillian writing theme. I developed the branding and helped with the design and textures. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1712088869469-4EFUBO3YBB5C3NEEQ085/IMG_6801.jpeg HOSPITALITY - THREE TIGERS BREWING Three Tigers is the brainchild of Scott Wilkins. I initially created the branding and design for his first Vietnamese food truck called Mai Chau. I worked with him as he transioned into a brick and mortar, and then opened Three Tigers as a bar/restuarant annex of Mai Chau. Today they thrive in a completely renovated Fire Station. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1712078356284-UNZAEXOFBVJDGX6FJBKT/000.WCS.LEAD.PAGE.jpg HOSPITALITY - WEST CHURCH SOCIAL - BAR/ARCADE/MUSIC VENUE West Church is a 10k sq. ft. nightclub, bar, music venue with an arcade and pool tables, with an adjacet (upcoming) outdoor area. I handled this one myself from initial brand, voice, logo and room design, all the way through to hand-painting wall murals, working with the GC on the full build out of the exterior and interior, all finishes and colors, to hand-picking and framing every poster and prop. It opened in late ‘23 and we’re still putting touches here and there, and working on the exterior “Churchyard” for Summer of ‘24. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1712156369069-FE9JXJNEQ50US06YQUJV/ev00.jpg HOSPITALITY - THE EVERETT SPEAKEASY The Everett Speakeasy is located in the back of West Church Social and is meant for private parties and VIP events. I’ve developed it as an ongoing old boys club with trappings from the 1940’s, 50’s, 60’s, 70’s to make it feel like each generation of “Everett’s” has made their mark but kept the integrity of the old charmer in line. I curated all props and hand-hung every detail, including the wallpaper in the ‘rounder room’. This project is ongoing, more photos to come. Opening in summer ‘24. https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1713025258817-T5TFIVFXMMGNKEZ4TS04/00.HARVEST.LOGOSHIRT.02.jpg HOSPITALITY - HARVEST PIZZERIA Harvest Pizzeria is a regional chain of fresh, gourmet pizzas with an upscale “hippie” culture. The owner Chris Crader approached me to reinvent their identity, create the merchandise program, and create some 1960’s vibe collage posters for his newest store. A really fun project for a really great place. https://www.dwbfolio.com/home daily 1.0 2025-06-19 https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1720629394929-Y5XMRZJB5DZW1NM58177/MUJERDESUENO.jpg HOME https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1720629453292-R4JAV8TQ1BBYEWJ4OCHW/MUJERDESUENO.jpg HOME https://www.dwbfolio.com/about daily 0.75 2024-04-12 https://images.squarespace-cdn.com/content/v1/5a749f5bace864b15757c13f/1517685303017-5ERHTJ48AXVAPO2GY71L/DAVE2.LRG.jpg INFO